For the launch of the Taurus TX9 Duty Pistol, we partnered with Taurus USA to deliver a full-scale, national campaign built to perform across every touchpoint. This was not just a product announcement. It was a coordinated rollout designed to introduce a new duty-grade platform with clarity, confidence, and authority.

The campaign included long-form video storytelling, broadcast-ready commercials, high-impact social content, national print placements, and comprehensive trade show support. Every asset worked together to reinforce the TX9’s positioning as a modern, modular duty pistol built for professionals and serious users alike. From cinematic visuals to disciplined messaging, the work balanced performance, credibility, and restraint, ensuring the product spoke for itself without unnecessary hype.

This launch is a strong example of our ability to manage complex product introductions at scale, aligning creative, strategy, and execution into a cohesive campaign that feels intentional, polished, and unmistakably on brand.