Route 1A Advertising Selected as U.S. Marketing & Advertising Agency of Record for Magtech Ammunition
FOR IMMEDIATE RELEASE
September 5, 2025
Erie, PA — Magtech Ammunition, a globally recognized name in the defense, law enforcement, and sporting ammunition markets, has selected Route 1A Advertising as its official U.S. agency of record for all advertising, branding, and marketing services. This partnership comes at a pivotal time, as Magtech prepares to reposition its brand within the U.S. market ahead of a significant expansion in domestic manufacturing.
Magtech is part of CBC Global Ammunition, one of the largest small-caliber ammunition manufacturers in the world, with an annual production of over two billion rounds and a legacy of supplying military and civilian markets across more than 130 countries. With the announcement of a new production facility in Oklahoma and an intensified focus on U.S. growth, Magtech has tapped Route 1A to lead its brand transformation and overall marketing efforts in the American market.
“This is more than just a creative partnership—it’s a strategic move toward elevating Magtech’s presence in the U.S. and reinforcing its position as a trusted, premium, American-made brand,” said Jamie Potosnak, President of Route 1A Advertising. “We’re proud to partner with a company that shares our values of precision, consistency, and performance.”
Under the agreement, Route 1A will lead a comprehensive repositioning effort encompassing strategic creative services designed to support Magtech’s brand evolution and market growth.
This collaboration builds on Route 1A’s deep experience in the firearms and ammunition space. With a full-service in-house production team, the agency is uniquely positioned to deliver strategic and creative solutions with speed, efficiency, and total brand consistency.
“We believe Magtech is entering a new era—and we’re honored to help shape it,” Potosnak added.
About Route 1A Advertising
Route 1A Advertising is an independent, full-service creative agency based in Erie, Pennsylvania. Since 2002, the agency has specialized in brand development, packaging, video production, and integrated campaigns for national and international clients. Known for its hands-on approach, in-house production capabilities, and industry expertise, Route 1A delivers strategic creative solutions that move brands forward.
About Magtech Ammunition
Founded in 1990, Magtech Ammunition is part of CBC Global Ammunition, a global leader in small-caliber ammunition manufacturing. Magtech supplies a comprehensive portfolio of products for sport shooting, self-defense, law enforcement, and military applications, and is recognized for its quality, consistency, and reliability across 130+ countries.
Media Contact:
Mike Hermann
Route 1A Advertising
herm@route1a.com
814.461.9820
route1a.com