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Brittany Barbato - Monday, February 08, 2010


The only thing I could do everyday last week was anxiously anticipate Friday.  Forget the weekend, I was stoked for what I knew would be a jam-packed workday at Route1a.  Needless to say, the long awaited day came and I was finally with Jamie, Mike H., and Mike F., at Mercyhurst College to finish shooting for a TV commercial. 


I was no longer a college student hoofing around a backpack in my sweats, pre-wrap tangled in my hair.  No, this time I was a career woman strutting across a college campus with my personal advertising team.  I was a business lady, gliding into classrooms and offices, setting up my high tech video equipment.  I was… really just a Route 1a intern, but excited as a five-year-old at Christmas because I got to wear the cool headphones connected to the camera mic!  


It was a fun day and a great opportunity to apply all my creative communication skills towards a legitimate advertising project. Here are some lessons learned:


1.  It really is important to have a shot list prior to filming a commercial.  Simply check off the shots as you go!


2.  It really does matter how well you can communicate with others.  For example, patiently explaining (for the 10th time) to your on screen talent which word to place emphasis on in a line so that they can deliver it the way the copywriter intended.  


3.  It really can be critical to to voice your opinion in a team environment. 


4.  While I must stay loyal to my PSU roots, I will say that Mercyhurst has a nice campus too.  



route 1a advertising
333 state street #203
erie, pa 16507
telephone: 814.461.9820
facsimile: 814.461.0594