Brittany Barbato - Monday, February 01, 2010
As creatives, we know that color plays a key
role in effective marketing. It
can catch your attention, convey an emotion, represent a company or just add that extra pizazz. In fact, it is so important that our
good friend Coca-Cola will only use a highly specified hue of red for their branding. In advertising, color really is a critical part of our everyday decision-making process.
So,
just how well can Route 1A perceive color? A few of us took an online Color IQ test to find
out and the results are in:
3, 4, 27, 31
Overall a great average (0 is a perfect score) but I'll let you have fun matching them to their respective Route1a team member. So you think you know who scored the 31? Or maybe you think you can beat the three? Let us know by posting on our Facebook page or commenting on our blog!
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