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I'm feeling Pantone 320

Angela Glass - Tuesday, February 16, 2010
It's a colorful day at Route 1a. If you haven't been in our office in a while we rearranged offices last May. We each have brightly colored walls showcasing our Route 1a Pantone colors. Our lobby now consists of our regular couch/coffee table area as well as the office space of Mike Mursch and I. Mike and I surrounded ourselves with 2 large white square Ikea shelves. The shelves each have 25 square openings. We have been slowing adding random items to the shelves: Glo Bones, awards, an old camera, a wooden airplane... We started brainstorming ways to block off the holes but in a creative way. We wanted it to be colorful, we wanted it to fill the space and we wanted it to be a conversation piece. Our solution was to make a wall of Pantone chips. As you can see in one of the photos we are also working on a second side. This side is still in the works and will be more of a mural. We will blog again when this wall is complete!


TGIF

Brittany Barbato - Monday, February 08, 2010


The only thing I could do everyday last week was anxiously anticipate Friday.  Forget the weekend, I was stoked for what I knew would be a jam-packed workday at Route1a.  Needless to say, the long awaited day came and I was finally with Jamie, Mike H., and Mike F., at Mercyhurst College to finish shooting for a TV commercial. 


I was no longer a college student hoofing around a backpack in my sweats, pre-wrap tangled in my hair.  No, this time I was a career woman strutting across a college campus with my personal advertising team.  I was a business lady, gliding into classrooms and offices, setting up my high tech video equipment.  I was… really just a Route 1a intern, but excited as a five-year-old at Christmas because I got to wear the cool headphones connected to the camera mic!  


It was a fun day and a great opportunity to apply all my creative communication skills towards a legitimate advertising project. Here are some lessons learned:


1.  It really is important to have a shot list prior to filming a commercial.  Simply check off the shots as you go!


2.  It really does matter how well you can communicate with others.  For example, patiently explaining (for the 10th time) to your on screen talent which word to place emphasis on in a line so that they can deliver it the way the copywriter intended.  


3.  It really can be critical to to voice your opinion in a team environment. 


4.  While I must stay loyal to my PSU roots, I will say that Mercyhurst has a nice campus too.  


I've Got Those Monday Morning... Hues?

Brittany Barbato - Monday, February 01, 2010

As creatives, we know that color plays a key role in effective marketing.  It can catch your attention, convey an emotion, represent a company or just add that extra pizazz.  In fact, it is so important that our good friend Coca-Cola will only use a highly specified hue of red for their branding.  In advertising, color really is a critical part of our everyday decision-making process.  

So, just how well can Route 1A perceive color? A few of us took an online Color IQ test to find out and the results are in:

3, 4, 27, 31

Overall a great average (0 is a perfect score) but I'll let you have fun matching them to their respective Route1a team member. So you think you know who scored the 31?  Or maybe you think you can beat the three?  Let us know by posting on our Facebook page or commenting on our blog!

 



route 1a advertising
333 state street #203
erie, pa 16507
telephone: 814.461.9820
facsimile: 814.461.0594